If you are running a small business, you should consider taking part in a trade show or a business fair. Not only will it help you get the word out about your business, but it will also help you build contacts. Many people attend trade shows and business fairs. All you have to do is set up a stall and tell people about your business. Trade shows are mostly visited by interested consumers who want to know more. However, you will need to create an exhibit in order to attract customers. You can’t deny the power of visual marketing. If you have invested in a beautiful exhibit, more people will visit your stall. However, creating an exhibit from scratch is not cheap.
Rather than invest a lot of money in building a standard exhibit, you should consider taking help from an exhibit rental service. Renting an exhibit is much cheaper than building one on your own. Depending upon the size of the exhibit, the rent varies. For instance, a 10”x 10” inline exhibit goes for a cheaper price as compared to a 10” x 30” or a 20” x 30” inline exhibit. However, before you acquire the services of an exhibit rental company, here are a few things that you should know:
Choosing the Right Package
The first step is to choose the right package. Remember, companies will sell you in on the biggest rental package. However, do you really have enough space to set up such a large exhibit? Moreover, do you really need such a large exhibit? Remember, putting money in a trade show is like an investment. Do you feel that you can impress enough customers by setting up a large exhibit? Before you go all out and rent a larger exhibit, do consider these factors.
Building the Exhibit
The next step is building the exhibit according to your needs. Some rental companies also provide complete packages which include setting up the exhibit too. You will need to get printed banners and logos and place them all around the exhibit. Paying attention to detail is very important. You will likely have to invite prospective customers inside the exhibit. For that to happen, you need to pay a lot of attention to the design of the exhibit. Make sure that the area does not become too claustrophobic.
Other Equipment
You can also rent other equipment, ranging from furniture, shelving units, lighting accessories to the reception counter, audiovisual equipment and a lot more. When you contact an exhibit rental service, ask them for a complete package. This includes the setup fee, rental fee, and all additional charges. The company will do everything for you!
